EcoEarnings : a shore thing

Abstract

JetBlue and The Ocean Foundation recently released EcoEarnings: A Shore Thing, a report that highlights the connection between ecosystems and revenue. This study seeks to link the importance of clean, intact, and healthy beaches and shorelines to JetBlue’s profitability in the Caribbean, with a focus on JetBlue and industry revenue per available seat mile (RASM). Our study began by observing a positive correlation between ecosystem health and RASM. The goal is to calculate the impact of the underlying drivers of ecosystem health—including water quality, mangrove quality, and waste along the shorelines—on industry RASM.